Archive for March 2011

Hiring Gen Y (Step 1A): Understanding the Facts

Doomsday HR statistics over the past 5 to 10 years have shown that the steady retirement of Baby Boomers and the lack of skilled workers coming up through ranks will eventually lead to a massive shortage. Though the economic downturn has slowed this slightly with Baby Boomers hanging on a little longer, the net effect is still going to be the same somewhere down the line. Young Generation Y professionals are going to be required to step up and come into roles that they might not be ready for.

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How Job Advertisement Design Impacts Candidate Selection

Bounce rate is the percentage of viewers that visit your website or job ad page and then leave without applying. In addition to the structure of your website, the composition of the job advertisement greatly impacts whether or not a candidate decides to apply. In order to increase the probability of an applicant clicking “Apply Now”, pay attention to the impression given by your position descriptions.

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Website Structure Will Affect Your Applicant Pool

The design of the career section on your company website will affect, not only the number of people that stay on your site, but also the number of candidates that actually apply. The interest generated has to do with various factors including eye-catching layouts, keywords, and ease of use.

The percentage of viewers that visit your website or job ad page and then leave is called a Bounce Rate. Bounce rate is one metric you should be evaluating to assess the appeal of your site or ad. To gain bounce rate data, utilize resources such as Google Analytics. A high bounce rate in and of itself does not point to a problem, but a high rate in combination with a low number of viewers is a cause for concern. Should you find yourself in this category, consider these slightly edited tips provided by Search Engine Journal.

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